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“I did it!”
Words of advice and inspiration from
coaches, consultants and small business leaders who credit their books for:
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- Establishing expertise
- Snagging more speaking gigs
- Boosting revenue
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My Ticket to an Elite Club
 “My book has helped me empower countless women to reach their dreams through entrepreneurship. It has been my ticket to an elite club of amazing business owners, authors, and media.
“I’ve been an entrepreneur for over 20 years and it took me a long time to write my book, because I lacked the confidence to do it. If you’re in the life-changing business as an entrepreneur, coach, or speaker, writing your book will give you a great platform that will help many people. Soon you will have a fan mail file filled with people writing to you, telling you how much your story helped them, and thanking you for the courage to write your book.”
Linda Hollander, “The Wealthy Bag Lady,” author of:
- Bags to Riches: 7 Success Secrets for Women in Business
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Generates Speaking Appearances
 “Showing people that there is an ethical path to success is powerful work. That it also brings in consulting and speaking gigs, etc. is certainly a nice bonus, but ultimately, I write to make a difference, and I think Principled Profit has made a difference.”
Shel Horowitz, author of:
- Principled Profit: Marketing That Puts People First
- Grassroots Marketing: Getting Noticed in a Noisy World
- Grassroots Marketing for Authors and Publishers
...and four other books.
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Educate My Customers
 “My book enables me to get my message and theories in front of people who need them.
“Today, in the public relations field, there are so many PR folks who don't deliver high-quality results to their clients or who haven't kept up with ever-changing tactics and technology. And there are always so many would-be consumers who want PR but don't know what to look for or what step to take first.
“That's really why I wrote my book—to educate both PR practitioners and the people who hire them.”
Sally Stewart, author of:
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Instant Credibility as a Business Owner
 “A published author is considered to be the utmost expert of authority on the given subject. I feel my book gives me instant credibility as a business owner, professional speaker and insurance agent.
“The most important message I can give is to GET STARTED WRITING your book. Once you start the momentum builds and the words being to flow.”
Peter Wallin, author of:
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Potential Clients Are Impressed
 “The greatest benefit in publishing my book is it freed me to expand my business. Potential clients are impressed and more open to hear what I have to say. They also now have a way to take my ideas home and implement them.
Do it! Share your unique gifts with the world with a book. It's an incredible feeling!”
Kathy Bowes, author of:
- You Can Stop Overeating and Live Happy, Joyous and Free: On The Road Less Traveled with Food
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Reach More People
 “The greatest benefit to being a published author is that I can reach far more people than I could absent the written word. Making my work available to the masses helps me fulfill my personal and business missions in life to help women maximize their potential in life and business.”
Donna Maria Coles Johnson, author of:
- Making Aromatherapy Creams & Lotions
- The Handmade Beauty Cookbook
- The Lifestyle CEO: How to Break all the Rules, Build Your Own Corporate Ladder and Create the Life You Love
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Credibility in My Field
 “The greatest benefit in publishing my book is credibility as an expert in my field. Anyone can say they speak on leadership, but a book demands some effort to complete and publish. This prestige and credibility gets me quoted by journalists and from these quotes comes interest in my services.”
Wally Adamchik, author of:
- No Yelling: The Nine Secrets of Marine Corps Leadership You Must Know to Win in Business
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Guest Expert on TV News
 “After my first book I began getting more opportunities to speak to a larger audience about executive and leadership coaching. I have been a guest on national and regional television programs, frequently interviewed on radio shows around the country as well. I believe it has provided me with additional credibility for journalists looking for information on current subjects and as a consequence I appear in print media nearly every month.
“The personal and professional benefits from having a book published under your name are genuine. The work you put into writing it should be easily outweighed by the positive impact on your practice or business. Go for it!”
John M. McKee, author of:
- 21 Ways Women in Management Shoot Themselves in the Foot
- Career Wisdom
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Huge Impact on My Career
 “Beyond the Wall of Resistance had a huge impact on my career. Prior to that book, I was pretty much a generalist organization development consultant—a jack of all interventions. Once the book came out, I started getting calls asking if I could help organizations address the critical issue of resistance to change. And I started getting calls to speak at large meetings and conferences. This opened up an additional career path that continues to this day.
“The book allowed me to focus on one niche within change management—resistance to change. By narrowing my focus, it has allowed me to go deep and continue learning about this elusive topic. A couple of years ago I listed all my clients from the past year and tried to identify where the contact came from. One hundred percent came from something I wrote. Beyond the Wall of Resistance was the leader, second was a four-page article that came from the book.”
Rick Maurer, author of:
- Beyond the Wall of Resistance
- Why Don't You Want What I Want?
- Feedback Toolkit
- Caught in the Middle
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Amazing Calling Card
 “Clearly, the books have been the most amazing ‘calling cards’ for me. I have given away thousands and continue to do so—it is great exposure and you never know whose hands they get to. Be willing to invest in yourself—it will come back in spades!”
Andrea Nierenberg, author of:
- NonStop Networking: How To Improve Your Life, Luck and Career
- Million Dollar Networking: The Sure Way to Find, Grow and Keep Your Business
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I Know I Can Complete Dozens More
 “I believe my book is an expensive business card, immediately establishing my expertise and allowing me to obtain speaking opportunities. This happened about two weeks after the advanced copy of my book came out.
“A side benefit is that now I have this book finished, I know I can complete dozens more. I’ve proven both my resolve, the process and the product.”
Mark Sincevich, author of:
- Snap: The ultimate guide to digital photography for the consumer
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Another Outlet for Customers
 “The greatest benefit in publishing my book is having another outlet for customers and potential customers to learn more about my business, what Chocolate Bar is about and about my industry.
“There is always time to write if you make the time. If you believe in what you do or what you create there is an audience who is interested to hear your story or advice. Set simple goals and follow through, just like you do in your day-to-day business.”
Alison Nelson, author of:
- Chocolate Bar: Recipes and Entertaining Ideas for Living the Sweet Life
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